You have hard water—that is, your tap water has dissolved minerals in it. Over time, these minerals build up in the fabric, trapping detergent and preventing it from rinsing away. Machine-drying clothing that’s filled with mineral and detergent residue literally bakes them into the fabric, robbing it of colours and brightness. Your clothes may look dull and flat and feel rough to the touch. Hydrating your life with Kinetico means you can look forward to fluffier towels and softer, longer-lasting clothes.